Diabetes can be a tough diagnosis at any age but it seems particularly harsh news to receive when you are only nine years old. After being told he was diabetic, young Joseph Semprevivo not only survived; he thrived. Within six years, he’d created his first sugar-free cookies and brownies and began to market them. The rest, as they say, is history. Although designed for diabetics, Joseph’s line of sugar-free cookies, all-natural peanut butters and sugar-free maple syrup have become extremely popular with all types of people who are looking to cut back on sugar without cutting back on taste.